TATA HOUSING - LA MONTANA
POSSESSION KIT DESIGN FOR TATA HOUSING'S LA MONTANA PUNE
Background: Tata Housing's La Montana Pune is a premium residential project that offers a serene and luxurious living experience. As part of their commitment to providing exceptional customer experiences, Tata Housing wanted to design a distinctive possession kit to welcome new homeowners when they take possession of their homes.
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Objective: To create an elegant and memorable possession kit that enhances the homeownership experience for La Montana Pune residents. The kit should reflect Tata Housing's brand values of luxury and quality, and provide a warm welcome to new homeowners.
SERVICES
Possession Kit, Welcome Note, Property Red Book & gift

APPROACH
Concept and Design:
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Developed a cohesive design concept for the possession kit that aligns with the luxurious and serene theme of La Montana Pune.
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Ensured that the kit's design elements reflected Tata Housing's commitment to quality and attention to detail.
Contents of the Possession Kit:
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Curated a selection of useful and thoughtful items for the possession kit, including personalized welcome letters, keychains, property documents, and essential information about the community and amenities.
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Added branded merchandise and small gifts to enhance the overall experience and create a sense of belonging.
Unique Printed Wooden Boxes:
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Introduced printed boxes made of actual wood for the first time, offering a unique and premium way of presenting the possession kit.
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The wooden boxes included handover documents, keys, a gift, and a red book, all neatly arranged to create an impressive presentation.
Immersive Experience:
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Ensured that the possession kit provided an immersive and delightful experience for new homeowners, making them feel valued and appreciated.
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Paid attention to every detail, from the packaging to the presentation, to create a memorable first impression.
Outcome: The possession kit design for Tata Housing's La Montana Pune successfully enhanced the homeownership experience for new residents. The unique printed wooden boxes provided a sophisticated and memorable way to present the handover documents and gifts, reflecting Tata Housing's commitment to luxury and quality. The possession kit's design and contents effectively communicated the brand's values and created a lasting positive impression on new homeowners.





POSSESSION KIT
DIRECT MAILER