Intuition would save a lot of time but sadly for most of us it's not an alternative.
What I'm thinking and feeling about an ingenious idea, my projected vision for a piece of work, is limited to how good my verbal communication skills are at expressing this to my clients.
Mood boards – what they are, how can they help, and how can you make one. They are visuals which useful when trying to convey a design idea, moods, feelings & fluffy stuff which are hard to communicate verbally. So professional designers will often use mood boards: a collection of textures, images and text related to a design theme as a reference point.
Mood boards help others to 'get inside our heads' in order to convey a thematic setting for a design or to explain function in piece of work. Mood boards can be a great way to convey your design idea, win pitches and get an early sign-off. That said, mood boards can be a pain to create, with many hours spent trawling image galleries, websites, books and magazines looking for that perfect image to sum up your intended feel for the work at hand.
'I'll know it when I see it' is a phrase most of us are painfully familiar with. But to hear this when finished artwork comes back from a client is gutting. It's back to square one! Using mood boards at different stages of the process can help you avoid this happening.
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