NCPA REOPENING
CAMPAIGN: #BACKONSTAGE
THE NATIONAL CENTRE FOR THE PERFORMING ARTS
Background: After a prolonged lockdown, the National Centre for the Performing Arts (NCPA) sought to reinvigorate its audience and reignite the joy of live events. The challenge was to create a campaign that would not only announce the reopening but also emphasize the unique experience of attending a live performance.
​
Objective: To craft a compelling reopening campaign that would attract audiences back to the NCPA, highlighting the excitement and emotional fulfillment of live events.
SERVICES
Campaign Design, OOH, Social Media
Our Approach:
Pavan Java Creative Agency collaborated with NCPA to design a multi-faceted campaign titled #BackOnStage. The campaign aimed to evoke the thrill of live performances and the lasting impact they leave on attendees.
CAMPAIGN CONCEPT
Creative Execution:
-
Campaign Design: We developed visually striking designs that captured the essence of live performances, using vibrant colors and dynamic imagery to draw attention.
-
Out-of-Home (OOH) Advertising: Strategically placed billboards and posters around the city to create widespread awareness.​
-
Social Media Management: Engaging content was created for platforms like Facebook, Instagram, and Twitter, encouraging users to share their experiences and spread the word.
-
Event Promotion: Collaborative efforts with local influencers and media outlets to amplify the campaign's reach.
-
On-site Advertising: Eye-catching displays and announcements at the NCPA premises to inform visitors about the reopening.
OUTDOOR ADVERTISING
ON-SITE ADVERTISING
SHOW ANNOUNCEMENT
​