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MITSUBISHI ELECTRIC
CAMPAIGN FOR MITSUBISHI NEXIEZ LITE

Overview: Mitsubishi Electric approached us to create a comprehensive campaign for the launch of their new elevator series, Nexiez Lite. The objective was to design a campaign that highlights the key features and benefits of Nexiez Lite, positioning it as the ideal elevator solution for modern buildings.

SERVICES

Nexiez Lite Campaign

Approach: Our approach encompassed the following key components: 

  • Concept Development: We developed a concept that emphasizes the innovation, efficiency, and reliability of the Nexiez Lite elevators. The theme focused on modernity and sustainability, aligning with Mitsubishi Electric's commitment to cutting-edge technology and environmental responsibility. 

  • Visual Design: A visually engaging campaign was created, featuring high-quality images and sleek design elements that reflect the advanced technology and elegant design of Nexiez Lite. These visuals were used across various mediums, including digital and print, to create a cohesive and appealing brand experience. 

  • Marketing and Promotional Materials: Our team developed a range of marketing materials, such as brochures, flyers, posters, and digital assets, to support the campaign. These materials were designed to effectively communicate the unique features and advantages of Nexiez Lite, such as energy efficiency, compact design, and smooth operation. 

  • Interactive Presentations: To provide potential clients and partners with an immersive experience, we created interactive presentations and virtual tours of Nexiez Lite elevators. These tools allowed users to explore the elevators' features in detail and understand their benefits in real-world applications.

  • Client Engagement: We focused on creating engaging touchpoints that foster strong relationships with clients and stakeholders. This involved designing branded merchandise, organizing launch events, and leveraging digital channels to enhance interaction and communication. 

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CLIENT ENGAGEMENT

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MARKETING AND PROMOTIONAL MATERIALS

Results: The campaign for Mitsubishi Nexiez Lite successfully achieved its objectives, creating a strong and cohesive brand presence. The visually engaging marketing materials effectively communicated the elevators' advanced features and benefits, attracting interest from potential clients and partners. The interactive presentations and virtual tours provided an immersive experience, further reinforcing the value of Nexiez Lite. Overall, the campaign elevated Mitsubishi Electric's brand presence and positioned Nexiez Lite as a leading elevator solution for modern buildings. 

PORTFOLIO

  • LinkedIn
  • Instagram
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