OBEROI ZIYA
MENU LAUNCH FOR OBEROI ZIYA
Overview: Oberoi Ziya, renowned for its exquisite dining experience, entrusted us with the launch of their new menu. Our objective was to create a captivating campaign that would not only highlight the culinary excellence of the new offerings but also enhance the restaurant's brand image and appeal to discerning patrons.
SERVICES
Menu Launch Campaign
Approach: Our approach encompassed the following key components:
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Concept Development: We developed a concept that reflected the sophistication and innovation of Oberoi Ziya's culinary creations. The theme was centered around marigolds as an infusion, symbolizing vibrancy and renewal, aligning perfectly with the spring-summer season.
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Visual Design: A visually stunning campaign was created, featuring high-quality images of the new dishes and a refined color palette inspired by marigolds. These visuals were used across various mediums, including digital and print, to create a cohesive and enticing brand experience.
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Indian Flavours and Eclectic Presentations: Building on the success of the previous years, this year's campaign continued to celebrate Indian flavors with eclectic presentations. The dishes were presented in innovative ways, blending traditional Indian elements with contemporary culinary techniques to delight the senses.
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Promotional Materials: Our team designed a range of promotional materials, including brochures, flyers, and digital assets, to support the menu launch. These materials were designed to effectively communicate the unique features and flavors of the new menu, enticing potential diners to experience it for themselves.
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Launch Event: A grand launch event was organized to introduce the new menu to key stakeholders, influencers, and loyal patrons. The event included live cooking demonstrations, tasting sessions, and interactive experiences that showcased the culinary expertise of Oberoi Ziya's chefs.
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Customer Engagement: To further enhance customer engagement, we designed personalized invitations and exclusive offers for loyal patrons. Social media campaigns were also launched to create buzz and anticipation around the new menu, leveraging the power of online platforms to reach a wider audience.
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Ladies' Luncheons with Marigold Goody Bags: Exclusive ladies' luncheons were organized, where each patron received a goody bag filled with marigold-infused spices. This personal touch transformed these gatherings into topics of dinner table conversations and sparked word-of-mouth marketing, further promoting the new menu.
CAMPAIGN AD
EMAILER CAMPAIGNS TO IN-HOUSE GUESTS
PROMOTIONAL HAMPER PACKAGING
Results: The menu launch campaign for Oberoi Ziya was a resounding success. The visually stunning promotional materials and cohesive branding effectively communicated the culinary excellence of the new menu, attracting both existing patrons and new diners. The grand launch event and ladies' luncheons created memorable experiences, further reinforcing Ziya's reputation as a premier dining destination. Overall, the campaign elevated Oberoi Ziya's brand presence and contributed to the successful introduction of their new menu.
