SOUJANYA INDUSTRIAL COLORANTS

Brand & Communication Design for the various product lines of a global leader in color solutions. Centrally themed on the impact color has on daily life, the emotion it evokes, and everything they do with that in mind.

SERVICES

Identity Design, Packaging, Marketing Collaterals,
Sample books, Advertisements, Direct Mail, Exhibitions

PARENT BRAND IDENTITY CHANGE

PRODUCTS' SUB-BRAND IDENTITIES

BRAND ARCHITECTURE PRODUCTS'

A distinct sub-brand that complements SOUJANYA's existing brand, targeting a specific market segment and enhancing overall market presence. Displaying Soujanya's unwavering dedication to innovation, sustainability, and customer satisfaction positioning them as a global leader in color solutions.

INSPIRATION

We’ve refreshed the font to the modern and sleek Sans Serif, aligning it with our brand’s signature Heebo font as seen in the Soujanya Logo. To add a dynamic twist, we’ve incorporated a dual-font approach in the product name, ensuring all our product logos maintain this distinctive and cohesive look.

COLOUR PALETTE & PACKAGING VISUAL STORY

At Soujanya, they understand that first impressions matter. Their products are crafted to captivate and inspire, customers with a vivid and immersive experience of their colorant solutions. With that in mind we set out to develop their sub brand identity and packaging.

COLOR SAMPLE PACKAGING CORPORATE

Soujanya's color sampler packaging are crafted with a prism of colors to captivate and inspire prospective customers, providing a vivid and immersive experience of our sample colorant solutions.

The packaging color palette for these samplers embodies a spectrum of hues, reflecting our commitment to innovation, quality, and visual excellence across each vertical of business we cater to.

Labels depicting product & specification of sample colour.

Black amalgamation of

all primary colours.

Prism of colours encompassing all product offerings.

BRAND PACKAGING VISUAL

To ensure design stands out in its category and resonates with its industrial audience, we undertook a comprehensive redesign. We crafted a unique identity and packaging that not only highlights the product’s high performance but also speaks directly to the needs of its users. The revamped design incorporates industrial aesthetics, robust materials, and clear, informative labeling, ensuring that design is both visually appealing and functionally superior.

CAMPAIGN DESIGN

CREATIVE CONCEPT

Our creative concept, Colour to Product, is inspired by their unique technical process: creating colour through the art of dispersion, milling and grinding. This reduces the particle size to micro, giving the final product its even, beautifully coloured appearance.

We use images of pigment or paint to represent colour, and match this to photography of their clients products. This highlights the impact of Soujanya’s creations and showcases the incredible products they have helped to colour.

CORPORATE ADVERTISEMENT

SUB-BRAND ADVERTISEMENTS

THE MUSE

By understanding how colors impact our daily lives, we have designed our campaign to communicate the emotion it evokes when you experience it. By letting them bleed from the image, it shows not only the industry we cater to but the visual impact or appeal they have in our daily lives.

As a colorant business, we not only facilitate our customers but also impact our customer's customers as well. By passionately and collaboratively to research, develop, manufacture color dispersion products that positively impact the lives of many, every day.

SUB-BRANDS SHADE CARDS SET

POINT FOR SALE FOR BLEND

PROMOTIONAL VIDEO

PROMOTIONAL POSTER

WHATSAPP CREATIVE

PARENT BRAND IDENTITY SYSTEM DESIGN

As a colorant company, Soujanya's identity spans all customer touch points, from stationery and email signatures to social media handles, embracing a vibrant seasonal color theme. To create a compelling conversation starter, the back of our business cards features finished products seamlessly blending into Soujanya's colorants.