ADVY CHEMICAL
PIONEERS IN IVD REAGENTS

Advy Chemical, a leader in In Vitro Diagnostic (IVD) reagents, has been at the forefront of innovation and excellence in the medical industry. Over the years, we have had the privilege of partnering with Advy Chemical on various creative endeavors in brand and marketing communications to elevate their presence and drive sales.

SERVICES

Identity Design, Campaigns, Marketing Materials, Merchandise,
Website

WEBSITE & PRODUCT BROCHURES

We began our collaboration by revamping Advy Chemical's website, making it a sophisticated and user-friendly platform that effectively communicates their expertise. We also designed comprehensive product brochures that showcased their diverse range of offerings, providing detailed information for global partners and the medical fraternity.

Our Approach:

Technology Integration: Deployed state-of-the-art diagnostic platforms, including PCR, NGS, and CRISPR-based assays, to ensure high accuracy and reliability.
Data Management: Implemented robust data management systems to handle and analyze the large volumes of complex data generated by our diagnostics.
Regulatory Compliance: Established comprehensive protocols to adhere to stringent regulatory standards, ensuring the highest quality and safety.
Training Programs: Developed extensive training programs for laboratory personnel to ensure proficiency in using sophisticated diagnostic tools.

WEBSITE

PRODUCT BROCHURES

MERCHANDISE & PACKAGING

To further strengthen their brand, we developed a range of merchandise for their global partners and doctor fraternity. Additionally, we designed the packaging for their SCD Sperm Fragmentation Assay Kit, ensuring it was both functional and visually appealing.

MERCHANDISE

PACKAGING

MARKETING COLLATERALS

Our creative efforts extended to a variety of marketing collaterals, including calendars and diaries that were distributed to clients and partners. These materials not only served practical purposes but also reinforced Advy Chemical's brand identity.

SMEs 2024 PRINT ADVERTISEMENT

PRODUCT ANNOUCEMENT FOR CUSTOMER & TEAM

CLIENT ENGAGEMENT

MARKETING MATERIALS

SOCIAL MEDIA CREATIVES

We took charge of Advy Chemical's social media handles, creating engaging and informative content for festive, topical, and medical observation days. Our social media campaigns included product communications such as launches, features, testimonials, upgrades, and spares, consistently keeping their audience engaged and informed.

SOCIAL MEDIA

GLOBAL EXHIBITION PARTICIPATION

We also supported Advy Chemical in their global exhibition participations by designing visually striking booths and promotional materials that effectively showcased their products and innovations.

EXHIBITION STALL

PARTNERED PRODUCTS COMMUNICATION

Our collaboration extended to communication and collateral design for Advy Chemical's partnered products, including PROM & PARTUS from Actim, and Lenshook X1 Pro. These efforts ensured seamless integration and promotion of partnered products within their portfolio.

Advy Chemicals - Actim Prom & Partus Poster.jpg

MARKETING MATERIALS

BROCHURES

PRINT ADVERTISEMENT

BROCHURE

MARKETING MATERIALS

PRINT ADVERTISEMENT

PRODUCT VIDEO

WOMEN'S HEALTH AND FERTILITY DIVISION

As part of Advy Chemical's Women's Health and Fertility Division, we developed in-clinic materials for their Medical Representatives, such as the FertiTip App, and biweekly myth-busters on fertility. These initiatives provided valuable information and support to healthcare professionals and patients alike.

MALE FERTILITY AWARENESS CAMPAIGN ON LINKEDIN

UI DESIGN FOR FERTITIPS

INTERNAL COMMUNICATION & BRANDING

For Advy Chemical's internal communication, we designed branding and themes for their townhall and annual sales cycle meetings. These efforts helped to foster a cohesive and motivated team environment, aligning everyone towards common goals.

Through our ongoing partnership with Advy Chemical, we have successfully created brand awareness, built credibility, and aided in driving sales. Our comprehensive approach to brand and marketing communications has positioned Advy Chemical as a trusted and innovative leader in the IVD reagents industry.